Trying as one constantly does to understand that little bit more, reach that little bit further, into Thai culture, you often come across / hear mentioned 'face,' and the way that it affects Thai's. In fact you come across it so often, you may come to believe it is a driving factor in day to day life in Thailand.
I was flicking through some blog posts and came across Laurence Michael's excellent site focused on Phuket, intoPhuket, and read his post on 'How to act in Thailand'.
Quote: 'For a lot of Thai's the concept of face is of the utmost importance and they will likely do anything in their power to gain retribution over someone who makes them lose face. To make a Thai lose face, all you must do is make them look foolish, stupid or flat out wrong especially in the presence of other Thai's.'
This is also my understanding of face, but it got me thinking..... Although this is considered an important, if not unique, part of Thai culture, are we in the West so different?
For instance, think of the last time somebody (who wasn't family etc) deliberately set out to make you look foolish...
Didn't you try to seek retribution in some way..?
.. maybe, you still are?